Copywriter and content writer with four years' experience adapting tone of voice and optimising content across industries.
About me
Profile
I write and sub-edit content across sectors, from luxury hospitality to beauty and home care, adapting tone of voice to each brand's audience while optimising every piece for search. I've worked in both English and Spanish, translating and coordinating content across multi-market projects.
I hold master's degrees in media and communication from Goldsmiths and City, University of London, and trained as a journalist before moving into brand and digital content.
Portfolio
Philips ES - Content Creation and Translation
Conceptualised and wrote Black Friday shaver recommendations for the Spanish market, translating and adapting UK content while applying local SEO practice.
Yell - Content Writing & Optimisation
Wrote a beginner's guide to installing wireless CCTV at home, structured for both search performance and genuine usefulness to the reader.
Colhogar - Content Creation and Translation
Conceptualised and wrote Essity articles for the Spanish market, translating and adapting UK content while applying local SEO practice.
Philips - Content Creation & Coordination
Coordinated content for Philips' mother and child care category, maintaining accuracy and a consistent, reassuring tone across articles.
Philips - Content Coordination
Coordinated a series of personal care articles for Philips, checking accuracy and keeping style and tone consistent across writers.
LSL Capital - Website Copy
Wrote and maintained website copy for LSL Capital, a luxury Mayfair restaurant, developing a tone of voice that reflected the brand and spoke directly to its target audience.
MiMi Mei Fair - Website Copy
Wrote website copy and ongoing updates for MiMi Mei Fair, a luxury Mayfair restaurant, building a distinctive tone of voice suited to the brand and its audience.